What Business Is Amazon Really In?- By NEIL SISKIND

Is Amazon trying to build a huge company? Is Amazon in retail? Is Amazon trying to get into many other businesses?

People wonder how Amazon keeps growing- and if it can keep growing at the same, similar, or an even greater rate.

To understand how Amazon keeps growing, and if it can keep growing, requires an understanding of the business that Amazon is in.

Amazon’s primary business is not retail. Amazon’s primary business is not manufacturing. Amazon’s primary business is not production and distribution of content.

Amazon’s primary business- its core purpose and central business- is the business of changing how things have worked for decades. Amazon’s primary business is the business of changing how things are done by man … on and across planet earth.

Once you understand that, and once you assume that Amazon generates enough capital through the sales of products to be in that business, and once you assume that the public likes that business model and will continue to invest in it- then you will realize that Amazon’s growth has no limits.

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