Will The Real Snapchat Please Stand Up?: Will Apple Buy Snapchat (Part II)?

By: Neil S. Siskind

Much is being made across the financial media in recent days about Facebook’s Snapchat-clone products. Mark Zuckerberg has had his eyes on Snapchat for years and Facebook previously tendered a multi-billion dollar offer to buy Snap Inc., which was rejected. Ever since, Facebook (through Instagram) has been knocking-off Snapchat, feature by feature.

A popular and multi-billion dollar market cap social entertainment product or service behemoth like Facebook putting its resources behind knocking-off a product or service to make its own version into the market-leader cannot be stopped…..

UNLESS….

Unless another popular and multi-billion dollar market cap and cult-like social entertainment product or service behemoth develops its own such product or service…..or takes ownership of the real thing.

Does Facebook’s cloning of an existing product or service mean that the real thing is no longer valuable? Certainly not. But it does take money to break money. All Snapchat needs is equal marketing muscle. It’s that simple. And then it could be curtains for Facebook in the space.

Apple products are in our hands at all times. They are also in our laps and on our desks, and even on our wrists. We don’t even have to sign in to anything, as with Facebook and Instagram. The products are just “there”. Without their respective Apple product, many people (i.e. users of iPhones, iPads, Apple Watches, and Macs) can’t even get to Facebook and Instagram (i.e. a computer or a smartphone is necessary in order to get to the Facebook and Instagram websites). If Apple were to acquire Snap Inc., Apple’s products’ interfaces could feature Snapchat in prominent and ubiquitous ways on numerous pieces of hardware that infiltrate our everyday lives, in ways that no Snapchat clone could….well….clone…. without 3rd party agreements. Apple could position Snapchat on Apple’s hardware devices and software platforms so that Snapchat is the default mobile video communications option for Apple customers.

Apple can have the real thing, make it bigger and better than it is, and use its own marketing muscle and hardware devices to solidify Snapchat as the king of its category “for good”. With Snapchat ownership, Apple could exclusively advertise its products through Snapchat, further building the Apple brand with young users, and Apple could opt to derive additional revenues by advertising other companies’ products that don’t compete in Apple’s categories. By owning Snapchat and developing special features that are only accessible through Apple products, Apple could make Apple products even more desirable. Apple could even consider making Snapchat exclusive to the Apple ecosystem. Since so many young people are already loyal to the iPhone, this could be a major event for Apple, to solidify users for life, as well as attract future users to Apple so that they won’t be excluded from their friends’ and associates’ digital interactions. The more popular and in-demand is Apple’s content, especially its exclusive and proprietary content, the more attractive its ecosystem and devices would be to consumers.

An Apple buy of Snap Inc. is a market sell of Facebook.

How would Facebook like them Apples?

_ _ _ _ _ _

About the Author

Neil Siskind is: President of The Siskind Law Firm, focused on product investments, trademark licensing, product distribution, and real estate; Founder & Chairman of The Fatherhood Assignment™, a think tank and advocate for children with absentee fathers; Founder of the global charity marketing initiative, Caring is Free®; Founder of National Fatherhood Day™; Owner & Conservator of The Neil S. Siskind Nature Preserve, over 7 acres of conserved waterfront land along New York’s majestic Hudson River; and Author of The Complete Guide To The Ways To Manufacture & Sell Your Products.

Other Recent Articles by Neil S. Siskind:

Understand Sharks; Understand Business

If you watch the Shark Tank Sharks you will see that they each function under a different business model. They are at their best when they invest in products that are best served by their respective business model.

Mark operates e-commerce and Internet businesses (he also owns a basketball team, vodka brand, movie theaters, and numerous other things). He built up the backbone, the technological/Internet infrastructure, into which he can implement Internet businesses where his infrastructure handles the marketing and transactions aspects of the businesses. He has built an ecosystem. Each Mark Cuban company is cross-marketed by each other Mark Cuban company.  The entrepreneurs of any product or service in which he invests can put aside the expenses and time required for the logistics aspects of their businesses and focus on the business strategy and customer service aspects of their businesses. I believe that Mark has one of the best business models one can have. He has built a “direct to consumer” marketing and sales machine.

Lori, like Mark, works on a “direct to consumer” basis (though she also sells product through major retailers). But, whereas Mark uses an Internet ecosystem, Lori uses television to sell direct to consumers. Lori appears to me to tend towards products that can be moved fast and are affordable to the masses, Mark on the other hand, tends towards selling to all economic classes (also, conversely to Lori, Mark likes to own businesses that sell services as well as products).

In my opinion, Lori’s primary goal is to move product, and if it moves well, she will then see if it’s possible to leverage that into a second product and a potential line; whereas Mark, at the very outset, looks more to see if a “business”, rather than just a “product”, exists.

Daymond is a manufacturer and wholesaler. He sells to distributors or retailers, not to end-users. Daymond’s angle is that he can make product in one of his factories and can therefore get a good margin. Wholesale can be harder than the direct to consumer business models used by Mark and Lori. Even if a manufacturer owns the factory, it is still certainly no guarantee that a retailer will buy product. If wholesale sales is a business owner’s business model, he or she should control the manufacturing process as much as possible. He or she should own his or her own factory, rather then pay a contract manufacturer and lose the margin.

Although Kevin does many different things, for the purposes of this article Kevin’s preferred business model is a licensing model. He like to own Intellectual Property (“IP”) and license the use of such IP to a manufacturer who pays the IP owner a royalty on sales.

So Shark Tank is a great way to learn about business and to understand different ways to sell and distribute products and services.

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

 

 

Sponsored Advertisements

Project Soulmate – Manhattan’s Best Matchmaker
Finding Love For New York Professionals
We’ll Find The Half Who Makes You Whole
http://www.projectsoulmate.com/

Inventors, IP Owners, Manufacturers
Learn How To Bring Products To Market And To Expand Your Distribution Channels

The Complete Guide To The Ways To Manufacture & Sell Your Products

Need Property Management in New York?
Call The Pros- Royal Demesne Real Estate

E-Commerce Retail: The Next Victim

Retail stores have been irreparably and permanently damaged by e-commerce. Shopping online offers convenience, information, comfort, and an easy way to price-shop. The alteration of all retail industries results have been and continue to be undeniable.

But- retail companies that chose to sell exclusively online from 1998 until about a year ago are now themselves under fire and suffering. The size and scale, and free and fast shipping, and efficient customer service by large online retailers, such as Amazon and Ebay, are difficult for small e-commerce companies to compete with; not to mention the SEO and product-buying power of large e-commerce companies.. The technology and offerings and scale of large e-commerce companies are forcing e-commerce retailers out of business the same way e-commerce retailers forced bricks and mortar retailers out.

Technology and size have changed the retail landscape. Technology “plus” size is the formula for survival online. Smaller e-commerce retail stores will need the most cutting edge and unique products in order to survive going forward….just as bricks and mortar stores need incredible value and entertainment propositions in order to even exist.

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

 

 

Sponsored Advertisements

Project Soulmate – Manhattan’s Best Matchmaker
Finding Love For New York Professionals
We’ll Find The Half Who Makes You Whole
http://www.projectsoulmate.com/

Inventors, IP Owners, Manufacturers
Learn How To Bring Products To Market And To Expand Your Distribution Channels

The Complete Guide To The Ways To Manufacture & Sell Your Products

Need Property Management in New York?
Call The Pros- Royal Demesne Real Estate

Retail: Be Really Large Or Be Really Special

Retail stores have been irreparably and permanently damaged by e-commerce. Shopping online offers convenience, information, comfort, and an easy way to price-shop. The alteration of all retail industries results have been and continue to be undeniable.

But- retail companies that chose to sell exclusively online from 1998 until about a year ago are now themselves under fire and suffering. The size and scale, and free and fast shipping, and efficient customer service by large online retailers, such as Amazon and Ebay, are difficult for small e-commerce companies to compete with; not to mention the SEO and product-buying power of large e-commerce companies.. The technology and offerings and scale of large e-commerce companies are forcing e-commerce retailers out of business the same way e-commerce retailers forced bricks and mortar retailers out.

Technology and size have changed the retail landscape. Technology “plus” size is the formula for survival online. Smaller e-commerce retail stores will need the most cutting edge and unique products in order to survive going forward….just as bricks and mortar stores need incredible value and entertainment propositions in order to even exist.

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

 

 

Sponsored Advertisements

Project Soulmate – Manhattan’s Best Matchmaker
Finding Love For New York Professionals
We’ll Find The Half Who Makes You Whole
http://www.projectsoulmate.com/

Inventors, IP Owners, Manufacturers
Learn How To Bring Products To Market And To Expand Your Distribution Channels

The Complete Guide To The Ways To Manufacture & Sell Your Products

Need Property Management in New York?
Call The Pros- Royal Demesne Real Estate

Another Closed License Transaction

I just closed on a license for a major sportswear brand; Category: hats, scarves, gloves, earmuffs. I represented the licensee in this transaction.

Interesting deal aspect is the licensee has first option to take over the existing license for socks and undergarments if the existing licensee fails to meet its required sales minimums.

Many license agreement have minimum guaranteed payments that must be  be paid to the licensor (brand/trademark owner) regardless of the sales revenues. But all licensees of this brand must achieve or exceed a certain revenue level in order to remain the licensee.

The brand in this case is not only concerned with royalty income, but also with licensee efforts, brand awareness, and brand presence in stores.

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

Sponsored Advertisements

Project Soulmate – Manhattan’s Best Matchmaker
Finding Love For New York Professionals
We’ll Find The Half Who Makes You Whole
http://www.projectsoulmate.com/

Inventors, IP Owners, Manufacturers
Learn How To Bring Products To Market And To Expand Your Distribution Channels

The Complete Guide To The Ways To Manufacture & Sell Your Products

Need Property Management in New York?
Call The Pros- Royal Demesne Real Estate

Neil Siskind Proverb

You don’t need to tell people how good you are. You just have to show them. If that isn’t working- then maybe you’re not that good.
-Neil Siskind

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

 

Advertisements

Project Soulmate – Manhattan’s Best Matchmaker
Finding Love For New York Professionals
We’ll Find The Half Who Makes You Whole
http://www.projectsoulmate.com/

Inventors, IP Owners, Manufacturers
Learn How To Bring Products To Market And To Expand Your Distribution Channels

The Complete Guide To The Ways To Manufacture & Sell Your Products

Need Property Management in New York?
Call The Pros- Royal Demesne Real Estate

Border Adjustment Tax & Fair Trade

If there ever is a Border Adjustment Tax passed, there ought to be an exception for Fair Trade products- products made by tribes, farmers, and indigenous peoples overseas who make things by hand in environmentally and culturally significant ways for sale in the United States to people who appreciate and respect such crafts and peoples.

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

 

 

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Two Communications Brands Together: Will Apple Buy Snapchat?

Here are 10 reasons why Apple might buy Snap Inc. (owner of Snapchat):

1.     Apple has been expanding its services offerings in order to increase profits and profit margins. While Apple could not, necessarily, charge customers just for the Snapchat service, Apple could bundle Snapchat together with other fee-based services, making those services more attractive to new and existing customers.

2.     Snapchat is a form of communication that requires a delivery system (smartphone or computer); Apple sells communications delivery hardware (iPhones, Macs, iPads)- a good match. Apple products transmit voice, email, and text communications- why not add a wildly popular and proprietary video communications service to those offerings?

3.     Snapchat is a popular and sticky proprietary communication service that Apple can use to further hook users into its ecosystem by making Snapchat exclusive to Apple products.

4.     Snapchat has a young user demographic. Apple can use the highly popular Snapchat service to attract young users to the Apple ecosystem early-on and hook them forever.

5.     The numbers suggest that Snapchat user-growth is slowing. Once in the Apple ecosystem, user-growth would immediately explode (as Apple puts its own marketing muscle behind it), rendering that slowing statistic moot.

6.     Snap Inc. has high operational costs causing large losses. Apple would alleviate these costs by offering Snap Inc. operational economies of scale. Under such a scenario, advertising revenues from Snapchat could turn profitable far sooner than analysts and investors presently calculate.

7.    While most everyone is looking at Facebook and Google as potential Snap Inc. acquirers, Apple is more of a hardware company, and, at this stage, would be more inclined than Facebook or Google to buy vs. internally develop a new service like Snap Inc.’s Snapchat.

8.     Snapchat video is a form of human communication. Forms of human communication are “finite” and new forms of human communication are nearly impossible to create. Snapchat would be Apple’s proprietary form of human communication, and Apple has the hardware-based communications infrastructure necessary to profit from it (consumers who want Snapchat would have to buy an Apple device, which provides a clearer path to the profitable monetization of Snapchat than a pure advertising model offers).

9.     It would cost hundreds of millions of dollars for Apple to internally develop a new communications service with the goal of having it adopted by millions of young users. It is not even a money issue; enjoyment and wide service adoption by young users of a new form of communication would be impossible to plan or predict, and any such internally-contrived service could easily fail.

10.     Snap Inc. has wearable hardware- “Spectacles” – a space in which Apple wants to be and in which it has not had the success which it hoped for to date with the Apple Watch. (Google also has so far failed to achieve its goals in this space with its Google Glass product.)

By acquiring Snap Inc., Apple would own Snapchat, a popular proprietary communication service loved by young people which would add to Apple’s services offerings and provide an additional good reason for people to select the iPhone over other phones and operating systems (and to select the Mac over the PC and the iPad over the Surface Pro), and, due to the user-growth and operational economies of scale that an Apple acquisition would bring to the Snapchat service, Snapchat could rapidly become a profitable advertising platform for Apple. And don’t forget about Spectacles…..

_ _ _ _ _ _

About the Author

Neil Siskind is: President of The Siskind Law Firm, focused on product investments, trademark licensing, product distribution, and real estate; Founder & Chairman of The Fatherhood Assignment™, a think tank and advocate for children with absentee fathers; Founder of the global charity marketing initiative, Caring is Free®; Founder of National Fatherhood Day™; Owner & Conservator of The Neil S. Siskind Nature Preserve, over 7 acres of conserved waterfront land along New York’s majestic Hudson River; and Author of The Complete Guide To The Ways To Manufacture & Sell Your Products.

Other Recent Articles by Neil S. Siskind:

 

Lawyers Have Had A Good Run … But

Tony Soprano once (rhetorically) asked his psychiatrist, “Did you ever feel like you came in at the end of something?”. He was, of course, referring to the Italian Mafia, and how it felt to him like the good times and easy excesses were in the rearview mirror; that the government, technology, and modern society have evolved to a place where the Mafia could no longer really thrive.

I feel the same way about the legal profession. I feel like I got in near the end of our run, and that the legal profession is not a good career option for future generations for the following reasons:

  1. Lawyers are subject to “personal” liability for errors. Save for doctors and accountants (i.e. the professions), people who make mistakes in business, are (short of fraud) never personally liable for someone else’s losses. But an attorney is. There is no corporate shield- as with all other types of work. Even if insurance covered the cost of a mistake, the attorney may not be able to get such insurance renewed going forward if he or she has lost a lawsuit. Personal liability for lawyers is very unfair.
  2. Lawyers can be reported for ethics violations. Even if an attorney is not legally negligent or financially responsible, he or she can be punished for crossing ethical lines based on a “large” body of ethics rules. Ethical violations are committed by almost everyone else in the business world (and in the personal world) almost every day. I hardly know anyone left who I find to be frequently ethical. Yet, attorneys must meet unreasonably high standards, no matter how clients treat us.
  3. A law degree, coupled with a college education, costs a fortune.
  4. Lawyers have rules and restrictions on sales, cross marketing of services, and on using creative brand names and domain names.
  5. Before the Internet, most people, except very sophisticated businessmen, knew only one or two lawyers … if they were lucky. Now, at a keystroke, people can find hundreds of  nearby lawyers. The old saying, “someone always needs a lawyer” should be amended to add, “and one can always find many”. Try finding a qualified attorney for a serious problem … it will be easy. Try finding a qualified electrician for a serious problem … he’s worth his weight in gold.
  6. In addition to the personal liability described above, and the ethics rules described above, people can make comments about their lawyers online. In a society that already complains about lawyers and legal fees, this is just the last straw- a place where people can publicly deride their lawyer? Who needs it?
  7. The legal profession used to be about relationships. Now it is about SEO and reviews and public critiques from complete strangers who often have never used a lawyer before and don’t understand how legal services are supposed to work. They have no context or basis for comparison. They just have costs and anger.
  8. It used to be that lawyers could add new services based on the needs of the economy at any given time. For example, an attorney would practice real estate law in good times and bankruptcy law in bad times, and injury law in terrible times. This was the basis for the old saying, “A lawyer can always make a living”. Because of the Internet, this is no longer the case. People want to see deep history and a long track record in the area of law affecting them. Internet search results, and landing good clients, requires attorneys to have years of dedication to a certain area of law, rather than one who pivots to keep up with economic changes.
  9. For those who do good research, answers to minor legal issues can be found online. Legal forms to handle certain transactions and situation can be found online. While I do not advise handling a legal matter on your own- the fact of the matter is that people often do.

While numbers 1-4 above have always been the case, numbers 5-9 have added insult to injury and have made practicing law an unattractive career option. Why would anyone, based on the above, seek a career in personal services with so much risk and a finite upside? As for working in a large law firm, law firms have made major staffing cutbacks over this decade, causing the remaining lawyers to work twice as long for the same money. If you break down the salary earned by a big law firm lawyer to an hourly rate, it may not look pretty. It’s evenings and weekends, and the work is stressful and grueling with no room for mistakes. There is not a lot of creativity and laughter and high-fives in law firms.

As for practicing law out of passion and not just for money, I know criminal defense attorneys who came out of good district attorneys offices (which was always the gold standard for becoming a defense lawyer), and because of the size of Legal Aid, which is financed by grants and donations, they can’t get clients who have been arrested because Legal Aid helps many defendants for free. Plus, can you imagine the online comments against any lawyer whose client went to jail- with the things that people of that ilk would be willing to write? And that’s not to mention the thought of having such unsatisfied clients be able to use the Internet to easily find where their criminal defense attorney lives. Not fun. Add to that the personal liability, ethics complaints, and online harassment from clients … passion only goes so far.

This is not to say that attorneys are not needed, especially those with specialized skills; and this is not to say that an attorney can’t make a good living. But it is like any other career- one needs good marketing skills, a good marketing budget, good relationships, and the desire to do the job, and, if you work in a law firm, the desire to work long hours under great stress.

We lawyers have a had a good run … but times have changed. I’d rather see my children go into anything else- even sales or SEO services[1]. Even lawyers need that now.

 

“The world is filled with some crazy people. As a lawyer you meet them all … and you meet them when they are in their most desperate and irrational places.”
-Neil Siskind

______________________________________________

  1. I would not, in fact, like to see my children make the performance of SEO services their career choices. There are far more valuable and interesting things to do with one’s life. This was an exaggeration for the purpose of illustrating a point.

 

 

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

 

 

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Project Soulmate – Manhattan’s Top Matchmakers
Finding Love For New York Professionals
We’ll Find The Half Who Makes You Whole
http://www.projectsoulmate.com/

Inventors, IP Owners, Manufacturers
Learn How To Bring Products To Market And To Expand Your Distribution Channels

The Complete Guide To The Ways To Manufacture & Sell Your Products

Need Property Management in New York?
Call The Pros- Royal Demesne Real Estate