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Neil Siskind’s Complete Guide To The Ways To Manufacture & Sell Your Products©

 

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Royal Demesne Real Estate Management, Neil S. Siskind, President
http://siskindlawfirm.com/investment-property-management/

The Siskind Executive Office Complex, Boca Raton, Florida

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GIVING BACK

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PUBLIC SERVICE

Pictured below are my brave aunt and uncle, military Veterans, who enlisted in the United States Army during WWII to aid our nation in its fight against the evil Axis Powers that threatened peace, decency and security at home and around the world. My uncle fought for the Allies on the front lines in North Africa under the great General George S. Patton.

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PUBLIC SERVICE

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GIVING BACK

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PUBLIC SERVICE

National Fatherhood Day™

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ENVIRONMENTAL CARE

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Image of The Hudson River and The Bear Mountain Bridge photographed from the bluffs of The Neil S. Siskind Nature Preserve, Hudson Valley, New York © 2015 Neil S. Siskind

http://siskindlawfirm.com/images-neil-siskind/

Autos: Do Lawmakers and Automakers Value Our Lives?

If speed limits in the United States allow up to 80 mph in some places, then why does my car go over 200 mph? Why is any car that goes over 80 mph allowed to be sold anywhere in the Untied States if it’s illegal everywhere in the United States?

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

Protection from People Texting and Driving

You can, indeed, substantially protect yourself from people who are texting and driving. Don’t do it yourself and you stay alert to guard against those who are doing it- that is half the battle.

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

Real Estate & Shopping Malls

Shopping mall traffic and revenues are down for 2 reasons: First, shopping by e-commerce is easier and more convenient. Though, on the other hand, some of us find it hard to shop without trying things on. Others, however, clearly do not mind buying and returning by mail if necessary. Second, people perceive that they may not be safe in a shopping mall, such as if a shooting breaks out. The truth is whether you are inside a very large area, or outside someplace, in either case, there is room to run away from a shooter. Malls are not confined by space. They only differ from the outside in that they have ceilings. But if you run through a large mall, it is the same as running down a street.

Shopping malls do have a future. Just because someone built a mall with high-hopes does not mean that they have to continue to exist in light of modern needs and lifestyles. Things change. But, if you break down a shopping mall to its essence, you will see how and why they serve a purpose.

Malls provide convenient and “warm” access from one store to another. In cold-weather places, this is important. To the degree that people shop in brick and mortar stores, it needs to be a convenient and comfortable experience. In this sense, a shopping mall is a better way to shop than driving around in snow from store to store or than driving long distances in more rural areas.

Retail stores, nonetheless, still have the problem of e-commerce. Even in the aforesaid cases, perhaps “especially” in the aforesaid cases, e-commerce is the best answer, except  in the cases of shopping for food and drugs (i.e. everyday necessities that are needed spontaneously).

The answer for shopping malls is to provide stores that sell frequently needed products (food and drugs) mixed-in with some retailers that still drive foot traffic, such as Target and Home Dept, and with those retailers that provide a beneficial brick and mortar experience (off-price retailers, for example), and then surround those retailers with entertainment and a pleasurable “Disney-like” experience so that the shopping mall is not only a convenient way to shop but also an “escape”. In cold weather, this will always be a vital service for people with families. Mall owners can consider scaling-up the entertainment in winter months, and scaling down in warmer seasons as a way to limit expenses. But a warm, comfortable fun place to shop and hang-out, with a ceiling, heat, a security force, lots of space, and conveniences, will always be attractive to the masses.

Mall owners should directly manage and control, and maximize, certain aspects of the entertainment in their malls, such as the music, greeters, decor, and entertainment in non-store areas, so that foot traffic is maintained and so that retail rents continue to flow. Of course, much of the entertainment services will also pay rent.

There is a chicken and egg affect that needs to be attended to. Right now, entertainment in malls is not thriving, as entertainment-oriented tenants are not getting enough foot traffic to survive. The mall owners need to step-in and ramp up the entertainment factor (and the marketing of such) in their malls so that people come in for the experience and then stay and shop. Mall owners must get into the entertainment and leisure business in order to get retail tenants. As mall entertainment helps attract visitors, paying-tenants with entertainment services will increase and help boost the entertainment factors of properties, thus, attracting more retail traffic, sales and tenants.

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

It’s Not About Giving Back- It’s About Giving

Companies today talk about “giving back” as some sort of generic corporate slogan. It’s not about “giving back”. It’s about “giving”. You don’t have to “get”, before you first give.
-Neil Siskind 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
Neil-Siskind-photo
Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
Neil-Siskind-Picture

The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

Neil-Siskind-pics
To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/

Protectionism by Patent

Silicon Valley, as a whole, adamantly opposes any curtailments on free trade. Technology companies oppose protectionism of U.S. products by way of tarrifs because they benefit by protectionism in the form of “patents”.

Technology companies benefit from free trade in the following ways:

  1. They sell patented products to foreign markets; and
  2. they have no competition for those products by foreign companies selling such patented products into the U.S.; and
  3. they have access to labor in other countries who will work long hours for little money, receive no benefits and suffer weak labor law protections, in order to make their products as inexpensive to consumers as possible[1].

Manufacturers of commodity products, such as clothing, bedding, tools, or soap, are mostly only protected by trademarks (rather than patents) and have to compete with the same or similar products coming from overseas that can be made under other brand names. Technology, on the other hand, can have patents on entire types or kinds or categories of products. Tech companies often have entirely invented a type of product (such as the Ipod).

This is why Silicon Valley, as a whole, opposes any free trade limitations. Their patent-protected products benefit going out, coming in, and being made, while other type of U.S. companies (and their factory workers) suffer from the low-priced foreign imports resulting, largely, from the low wages paid to make the same products. While such companies are, of course, also manufacturing overseas, they still have to compete with the same and similar products doing the same, and the shipment of those same products into the U.S.. But technology companies, whose products have patent protections, do not have to compete with foreign competitor’s products which can’t be shipped here- or anywhere (which is why companies that fight for unfettered free trade also fight rigorously for strong international Intellectual Property protections).

Patents on technology company products provide all of the protectionism these companies need. So, of course, they oppose free trade limits of any kind, whether it benefits U.S. companies or U.S. workers.

Now think about this: If you owned a clothing manufacturer in the U.S. that sold it’s clothing throughout the U.S. and also sold its clothing around the world and paid tariffs in other countries, would you agree to sell your clothing in Mexico tariff-free in exchange for 300 Mexican companies now being able to sell similar clothing in the U.S. tariff free? How much would you gain by that? You would have enormous margin pressure in the U.S. which would unlikely be offset by sales in Mexico. Moreover, in order to survive, you would have to fire your workforce in America and re-hire a workforce in Mexico or China. So now you will have lower profits, have put Americans out of work, and have an increase the U.S. unemployment rate. Does all this sound worth it?  Because this is how this all started. One set of laws, one company got squeezed, one company moved out, and then a domino affect to where we are today.

Silicon Valley’s response: “People need to get re-trained and learn new skills….ones more like ours.” My, oh my…..so compassionate.[2]

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footnote:

  1. Many Silicon Valley company C.E.O.’s have been seen on cable news networks and in other mass media outlets speaking out in disagreement, and even disgust, about recent efforts to enforce U.S.  immigration laws. They call it un-American and unethical. Yet, these same C.E.O.’s, in many cases, and their executives, constantly travel worldwide to find the foreign workers who will work the longest hours, for the lowest wages and least benefits, as well as to locate the cities and nations with the lowest environmental regulations to avoid any additional input costs or production restrictions.
  2. This article is neither to oppose capitalism nor free-trade, both of which, I, of course, support. What I oppose is hypocrisy.

The Criminal Mindset: Hurting Equals Achieving

Criminals are like the rest of us in that they want to be recognized for at least something. People who have no chance of or skills to achieve anything good, have to achieve a high level of bad. They want to be seen as the toughest…. the meanest….. or the craziest. You’ll hear criminals and gang members often talk about getting “respect”. They want to excel at least at something, and crime and violence is where they can accomplish.

A person who likes to fistfight often is short on talents or intellect. Fighting is all they can do. Someone who steals wealth is one who knows no way to create it. One who insults or attacks, verbally or physically, people of success, often knows they have no way to accomplish it. So they take pleasure in attacking it.
For example, Osama Bin Laden had no skills or talents to build great ships or big buildings, or strong businesses, like his father, so he had to show his great skill at destroying them. Another example is Adolph Hitler, who couldn’t create life, and was probably sterile (he had no children), so he took an extraordinary number of lives as his alternative achievement. It’s all they could do…. just to show that they could excel at least at something.

Criminals who lash out at others, attack others, or seek to take from others are attempting, in their own minds, to achieve something. Rather than succeed on their own merits, they want to excel in diminishing or destroying what the talents of others have created. This, to them, is success. This is the result of desperation in finding something in which they can excel.

Take someone you see failing or flailing, and who seems lost or hopeless, who has never tasted achievement or success, and try help them find something they can do besides attack, insult and hurt others as their greatest achievement.

Silicon Valley Hypocrisy

It’s amazing (read: disturbing) how businesses, particularly in the technology industry, publicly preach about the dignity, respect and equality deserved in the workplace by all employees; yet, when it comes to manufacturing, even for those very same technology companies, it’s a race to the bottom of the pit with regard to employee benefits and pay. Company executives are constantly evaluating the international landscape to see where they can get the most possible work out of people for the lowest possible wages. They don’t want to pay a fair wage, as required in America, so they seek out those who will work for less than a fair wage, and who have no employee or labor rights.

This concepts applies even more to “proprietary” products because foreign companies can not compete with such products at all. While companies with proprietary products, such as technology companies, get access to smaller markets (like Mexico) for those products through free trade agreements, they in-turn, do not have to compete with foreign companies when manufacturing such products overseas and sending them back to the U.S. They have a “double benefit” in this way when it comes to free trade agreements. Companies that sell less proprietary or non-proprietary products get access to new markets through free trade agreements, but when selling their products back into the U.S. from overseas factories, they have to compete with foreign companies also selling such products into the U.S. sans tariffs. This is the reason that technology companies so aggressively oppose free trade barriers of any kind. The “double benefit” is enormous. With their proprietary products, they get more markets, lower labor costs, and no competition, while everyone else, from U.S. and overseas factory workers to companies without patents, suffers. Silicon Valley loves protectionism; not through laws, but through patents. They ship their products out- and are the only ones, because of their patents, that can ship those products in.

Without free trade agreements, technology manufacturers’ access to other markets would be costlier (due to tariffs)- and they’d lose the incentive of manufacturing overseas, since shipping product back to the US would require payments of tariffs. Thus, they’d have to pay U.S. factory workers for production, which means they’d have to pay factory workers the same dignified level of pay and give them the same dignified level of benefits[1] as received by their non-factory counterparts. Their product input costs would go up, and their revenues and/or profits would go down. So of course they want to pay factory workers as little as possible in wages and benefits through free-trade agreements.

Silicon Valley executives are all over cable news talking about immigration policies and American ethics and being welcoming to foreigners- yet these same executives and their employees travel far and wide to locate people who will do an honest days work for a “dishonest” days pay. They aggressively seek-out nations and cities where people will work for less to do the same job someone else is now doing for a few cents more. Just as they have in America, when the existing workers ask for too much, these manufactures will withdraw, leave these people without work, and find a better place to get their margin.

Some in the technology industry will say that these people were lucky enough to have these jobs in the first place; that they have improved the job opportunities in these otherwise impoverished countries and cities. If they want to see people feel lucky to have jobs, bring the jobs to the United States. Plenty of people here need the luck too.

If you preach treating people and employees fairly- then it has to apply to all peoples and all employees- even factory workers. This is not about tariffs or mandates, it is about honesty, integrity- and truthfulness vs. hypocrisy. You can’t pay a mother of three in China significantly less than you would pay a mother of three in North Carolina just because she is desperate enough for work to accept it. That is unfair to both mothers; to the mother in China who lives on little so that a company can make more profit, and to the mother in North Carolina who loses the factory job because she asked for a fair wage.

Dear Silicon Valley executives: Treat the needs of your factory workers in the U.S. and abroad with the same level of concern and dignity that you preach about with regard to U.S. immigrants, minimum wage workers in the U.S., and the white collar employees in your corporate offices. If you want fairness- show fairness, and stop seeking out the most desperate people in the world to make your products. Factory workers are people, too. How can we have American workers compete when you seek to pay “peanuts” in factory worker wages wherever you can?

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footnote:

  1. By “benefits” I mean not only health care and sick days, but, I alo refer to these Silicon Valley company corporate campuses…go karts, slides, bowling alleys, gourmet cafeterias….? Do you think overseas factory workers work in these kinds of environments?

“New Food” Investments vs. “New Product” Investments

Investments in new non-food consumer products (durable goods) require different analyses than do investments in new packaged food products (non-durable goods).

Watchers of ABC’s Shark Tank will witness the Sharks ask entrepreneurs about “sales-to-date” of their respective products. The Sharks are often disappointed by answers that report low sales volumes of products they are being pitched (which I often find perplexing because the Sharks are really supposed to be visionaries- not commercial lenders)[1]. But packaged food products do not require the same “proof of concept” by way of past sales to evidence product potential as that required by other types of consumer products. The Sharks, or any investors, should not react to low “sales-to-date” of food products in which they are considering investments, with the same frustrations and apprehensions they would have with low “sales-to-date” of other types of consumer products in which they are considering investing.

Here’s why:

True “proof of concept” of a fashion accessory, toy, appliance, or other non-food consumer product, requires the showing of a general market acceptance of the product, evidenced by sales. It needs to be seen if the market likes and is buying the product. It’s hard to predict how the market-at-large will respond to a new consumer product, especially for an entirely new concept- even with market studies. These things are very subjective, and can hit or miss.

Food, on the other hand, can be tasted by investors and their friends and associates. If you have 20 or 30 people in a room, and they all love a food’s taste, that can, in and of itself, be “proof of concept”. The taste of food is less about consumer interests or competitive products, or other styles- and more of an objective test: Do people love the taste, and is the price-point in line with similar foods[2]? A successful “taste test” by a large sample group for a food product is far more reliable data for predicting future sales than a successful “focus group product test” by a large sample group for a non-food product. Food can be tested by a group and be proven to be “delicious”, “good”, “just okay”, or “bad”. Consumer acceptance of a food product can, to a much larger degree than with a non-food product, be predicted. If the test market says “delicious”, then it is a lot easier to predict future sales success than with a non-food product[2].

Non-food consumer products can only be judged as good or bad within the context of other similar consumer products. It is about relativity. Food, conversely, can, in and of itself, without context or comparison, be good or bad. For example, after driving a BMW or an Audi, a Honda may not satisfy that respective consumer ever again. Conversely, a person who loves Shake Shack hamburgers will still love those hamburgers even after tasting a delicious steak at Wolfgang’s Steakhouse.

In comparing food product investments vs. non-food product investments, the latter is a matter of consumer interests, competitive products, macroeconomics, technological advancements, and changing social trends, while the former is a matter of biological tastes. If enough people love a food’s taste, then enough more people will probably love it, too. If it tastes great- it tastes great.

With food products, as opposed to non-food products, there will be no mechanical or technical issues, the products will not break during use or fall short of expectations of a particular user, and experiences will not vary as greatly from user to user.

A food item that is well-liked by a large test group probably only needs help with marketing and distribution. In fact, with food, an investor may just need to finance inventory for in-store taste tests. If enough people in an investor’s test group have confirmed that the taste is great, then just getting more people to taste it may be all that is needed to get sales going. It becomes mostly, and perhaps only about getting larger stores to allow a “food sample kiosk” in their store(s) to let customers taste it for free[3].

For investors who want “proof of concept” for food… just eat it…..and then go with your gut.

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footnotes:

  1. On season 2 of Shark Tank (as one of many examples), an entrepreneur, a small business owner with limited resources, pitched the Sharks on his beef jerky product. They all liked the taste. When the entrepreneur told the Sharks about his low sales volume, Robert Herjavec’s face sank with disappointment. I found this perplexing. Whether sales have been high or low, I am quite sure that the beef jerky would taste exactly the same to the Sharks as it did 10 seconds before they received the sales revenue information. If anything, I would think that this would be seen as an opportunity, rather than as any proof, or lack of proof, of anything. A small business owner with limited resources will naturally have trouble selling a mass volume of a food he or she cooked-up, which is why he or she would seek an investor. This appeared to be, strictly, a marketing constraint issue, and is a situation a Shark should embrace. As a general principle, for investors with skills in marketing food products, great food with low revenues to date can provide an excellent investment opportunity. (Other reasons were given by the Sharks for deciding not to invest in the beef jerky product, but the point remains that low sales volume to date can be less relevant towards predicting the future success of food products than non-food products.)
  2. Of course, there are other elements to consider in evaluating a packaged-food investment, including, size of market, if the product is on-trend, ingredients, consumer comfort in trying a new product, and strength and size of competitor products and brands, if any. All of these can be evaluated using objective data.
  3. While marketing food products has its own inherent challenge in that food can’t be looked-at and handled in a store as a way to get an idea of how it tastes, the challenge of marketing a food product, in general, is a separate issue from the value, or lack of value, of using “sales-to-date” as a measure of the potential for future success.

 

 

-Neil S. Siskind, Esq., President
The Siskind Law Firm

Neil Siskind is the Founder & Chairman of The Fatherhood Assignment
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Learn more at:  http://www.neil-siskind-the-fatherhood-assignment.org/

Neil Siskind is the Conservator of the Neil S. Siskind Nature Preserve
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The Neil S. Siskind Nature Preserve is over 7 acres of environmentally-pristine waterfront land in a magnificent setting along New York’s majestic Hudson River. The Preserve includes a variety of species of animal and plant life, and is a precious example of the thoughtful maintenance of New York’s priceless open spaces. The land’s uses are limited to outdoor recreation such as hiking and climbing, and the study of ecology, nature and land use. The Neil S. Siskind Nature Preserve allows for the intelligent contemplation of our valuable natural resources and the most effective ways to maximize them and keep them protected.

Neil Siskind, Founder, “National Fatherhood Day” – March 29th

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To encourage recognition of the needs of boys and girls who are living without fathers or father-figures in their lives.

Read about the non-profits and charities whose missions Neil Siskind supports and promotes: www.neilsiskindsupports.com
Caring is Free®

You can read what clients and associates say about Neil Siskind at: http://siskindlawfirm.com/neil-siskind-bio/.

Neil Siskind’s Volunteer Work:

– Memorial Sloan Kettering Cancer Center, Volunteer

– Memorial Sloan Kettering Cancer Center, My Fundraiser- Help Neil Siskind help children with cancer to be more comfortable: http://mskcc.convio.net/site/TR?px=3182108&fr_id=2632&pg=personal

– Make-A Wish Foundation- Help Neil Siskind make sick children’s wishes come true by creating your own fundraiser: Neil-Siskind/Help-Make-A-Child-Smile.htm

– DonorsChoose.org- Donate to one of my needy public classrooms: http://www.donorschoose.org/NeilSiskindGiving

– Champion Children– We seek to inspire people through stories of children who have overcome challenges: http://siskindlawfirm.com/neil-siskind-champion-children/


Neil Siskind’s Pro Bono
Work:

– Saving Senior Citizens- Protecting New York’s senior citizens from fraud and financial abuse www.savingseniorcitizens.com

– Senior FreeStart Business– Pro Bono: We seek to help put senior citizens in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– Veteran FreeStart Business– Pro Bono: We seek to help put Iraq and Afghanistan war veterans in the right direction so that they can face the challenges of the modern economy: http://siskindlawfirm.com/free-start-business/

– In development: The Neil S. Siskind School of Hope: A free school to teach inner-city youths the skills of entrepreneurship and importance of economic self-sufficiency.

Neil Siskind’s Government Work:

– Suffolk County District Attorney’s Office, Boston, MA, 1994, Intern
– Office of Senator Christopher J. Dodd, Newington, CT, 1992, Intern
– Hartford County Department of Probation, Hartford, CT, 1991, Intern

Neil Siskind’s Community Assistance:

Financed & operated a legal clinic providing low-cost legal services to struggling Long Islanders during the recession to help clients resolve debt, organize finances, and launch new businesses.

Neil Siskind’s Professional Curriculum Vitae: http://neilsiskind.com/